Mark Zeehandelar

User experience (UX) and the search engines, especially Google, have gone hand-in-hand for a long time. However, as more Google algorithm updates occur and spam tactics get eliminated, those in inbound marketing are being forced to look at quality metrics and strategies, rather than vanity metrics and quick fixes. While UX and search engine optimization (SEO) […]

As a business owner, it is imperative to have an employee evaluation to measure your employees’ overall performance in your agency. In today’s world, more and more companies are focusing on performance management. Businesses are now required to become more efficient, execute better business strategies, and accomplish more tasks with fewer employees in order to […]

Niche marketing in the insurance space can be somewhat tricky business. It can also be immensely profitable. Niche marketing generally allows agencies to enjoy deeper market penetration, stronger retention in the niche segment, a more predictable flow of referrals, and stronger rate negotiation leverage with carriers. Some agencies are fortunate enough to “fall into” a […]